after realizing a comprehensive research project for alviero martini and sissirossi, the radicalfuture team got into practical work. radicalfuture in cooperation with german visual artist, swen kählert, has developed the creative concept for the first temporary store of the italian luxury brand sissirossi. communications is led by the pr agency publiclink.

the sissirossi temporary store is located in the courtyard of lucas carrieri’s art gallery in berlin mitte and will be open for only 3 months (from november 2009 till end of january 2010). the visual and sound installation made by kählert transforms sissirossi bags into pieces of art that tell a very unique story. as if entering into a lush, hidden urban garden and secret temple, visitors and sissirossi aficionados are invited to discover the universe of the brand, emotionally and personally interpreted by the artist. it is a universe where authenticity, originality, and dedication are emphasized with simplicity and spontaneity.

furthermore, together with the italian online agency mutado, radical future has developed the new online website for sissirossi. become a fan of sissirossi on facebook!

click here to download the english press release